Heroes/Work: Kyoorius Designyatra 2009
September 23rd, 2009I remember rushing through a whole lot of things for Designyatra this year during end of August. Now, its all over for almost two weeks plus and suddenly life moves on at its usual phase.
Was quite an experience really to be there this time around. Simply because I needed to be on duty to make sure certain things go as according to plan. Compared to past year where I was just a delegate. Starting off with me finding out my flight was only 4 hours away. In the midst of packing and rushing through to make sure I brought the correct pair of socks to keep me comfy, I realized that this is not going to be an easy trip.
I spend the last three days prior to Designyatra working on event graphics and other related matters to the event. Yes, it was pretty chaotic as there were a lot of things to pay attention to. From working with the visual and audio guys, to the guys producing the event graphics, and to the guy who approves them all, and oh, the guy producing the event too.

Besides occasionally standing at the AV area, worrying about which speakers laptop works and which doesn’t, trying to ensure speakers credits appear accordingly and also videos and presentations go on well, getting a feel of being out of the comfort of working without colleagues is a scary thing really. No doubt the availability of the internet saved my life a few times, working under the thrill of making rushed last minute decisions remains haunting.
Of course its stressful to battle against time and at the same time, trying to ‘conceptualize’ Erik Spiekermann looking at it and what if he says ‘boooo’. I really think it will be a career breakdown really. Its confirmed in my experience, that designing for the creative people can be a tough thing at times because of the levels of extremes that exist in our taste for design. Letting the work you do being exposed to the whole creative industry, where almost 1,200 pair of trained eyes looking at your little booklet, its scary.
Let me side-track a little bit: Was with a very famous designer sometime ago and he told me that designing for the creative community is actually an easier thing compared to designing for corporate clients and those from other industries. I asked him why. He told me that chances of them liking it because you like it is higher. To a degree, ironically, I do believe its true regardless of my fear of being in this position.

Back to the conference; on a lighter note, I did enjoyed the conference a lot. No doubt I felt uncomfortable traveling through the streets of Mumbai to the venue due to the heavy rain and uncertainty whether I will get caught in a flood or not, it thought me of how life is on the other side of the world.
Listening to the Dutch designers going through their pile of work and the ADDIKT guys was a good break indeed. I felt day 1, where the focus was on architecture and interior design a little bit solemn. Serious. Probably extracting them out entirely as an independent event might be of consideration for next year. Ben Terret’s talk about his ever changing perspectives as a designer was highly entertaining but very real. It reminds me of how much I dislike certain things which I use to think was fascinating. I was in 100% attentive mode while listening to Wally Olins and Michael Wolff walking down memory lane. And it opened up my eyes to see the importance of finding the right people to liaise with at work.
Another one of the awe moments of the conference was when Erik, the last speaker asked the audience to point out the name of the typeface used on the stage backdrop (or as the primary typeface for this years Designyatra identity). ‘Akkurat’ he prompted. Followed by a good piece of advice ‘Never read anything without knowing what typeface is used.’

All that been spoken, I was at a very peaceful state of mind sitting around the pre-function area observing the event crew setting up the graphics before day 1. It was satisfying.
Random posts about Designyatra 2009:
_http://www.afaqs.com
_http://noisydecentgraphics.typepad.com
_http://www.creativereview.co.uk








