Work: Malaysian Media Awards Certs
June 13th, 2008 | by gordon |The overlapping of the curved device at the corner of the ID was inspired by Art Deco movements. Yeah. Toned down into a more clean and minimal design, catered towards todays love for simplicity. Refer below to see what I mean.
The certificates uses the same look with the exception of the typefaces and the introduction of a more crisp typeface, Carter & Cone‘s ITC Galliard designed by Matthew Carter. It felt right when Galliard’s Mannerist background stands side by side with Art Deco’s vibrant, abstract and striking visual nature.
The certificate identifies itself not only through the use of colors but also the overlapping of the colors manifesting categories of which each certificate represents. Gold winners over Silver & Bronze, etc. Clearly, the overlapping effect’s source of influence can be clearly seen below on Hermann Keimel’s Muenchner Plaket Kunst poster from 1931, Germany.
Above is an image of a book cover by Man Ray, Le Surrealisme et la Peinture by Andre Breton, 1928, France. See the influence of the rounded strokes at the upper right and lower left corners of each item?
To conclude, I don’t really embrace the whole Art Deco movement but there are times I do believe, historical references are important and can be useful in adding value and also to solve design problems. Also either as tributes or appreciations.
——-
*Historically, Gill Sans was designed much earlier than Times, 1928-1930. Taking also into consideration that Morison was actually one of Gill’s clients and that Gill Sans has actually drawn lots of influence from Edward Johnston‘s sans serif for London Underground back in about 1916. We’re talking about absolute British here.