Kancil Awards Annual 2007
November 5th, 2007Work for kancilawards.com is almost over. Just a little tweaking here and there, inserting the TV ads, rechecking it often in case any Turkish hacker conquers the site. Now, the headace starts on the Kancil Awards annual.
Last year, we started out by getting the showcasing of the works done first; meaning sorting out the works into a position where the works do not repeat themselves across. Irrespective of which category(s) they might win in, they stick to the rule that one work only appear once. Works awarded Gold would have a full spread while the others get smaller and smaller in scale of winning. And then, moving on to the look of the annual.
It started as a huge almost A3 size annual conceptualizing a newspaper. It was turned down because by last years jury chairman because it will appear sloopy on the bookshelf and he wanted something more appealing to the eyes. Something more prestigious? Something that members of the 4A’s will be proud of to show the best of Malaysian Advertising.
We had a fair amount of time last year to get the annual delivered just in time for the Kancil Awards. This year, time is a factor. Due to heavy work in trying to produce collaterals for the awards, in the midst of that collecting all the artworks and making sure that they are all in place; while liaising with various parties, I realize how short the amount of time we have:
Two weeks to complete an annual.
What’s done for now is only the look of the annaul and some production specs for the cover of the annual. Some outtakes of cover sketches are shown below. If you want to know the designs of the final cover, wait for few weeks.
