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notimenotime.com

June 27th, 2007

This just came out of the studio. A community website started to share excuses with one another, learn about human behaviour and encourage one another to make time for important things in life. We are so busy that we have no time, no time for almost everything. So, hop along and register as a user, get a free blog space to rant! Talking about social responsibilities of a designer (!) It also catered for a student 2008 calender design competition organized by Antalis. Will keep it updated from time to time. Any questions? Email me at fongfeikei@notimenotime.com.

Jiad Li did the rabbit. I’m wondering whose eyes she used for the rabbit..

Posted in Work | 1 Comment »

4As Council Report

June 15th, 2007

A lot of people mistaken me for an artist. But frankly, a big part of my job is basically making things more assessable to people*.

Below is an example of a 32 page council report we did sometime ago, in the month of March if i remember it correctly. I thought that it would be interesting to show this. Up to date, this is one of the wicked fun projects to do. All that rushing and anxiousness.

Type set in FF Page Serif and Sans, printed in four colors on Sappi Reviva White. Cliches interpreted vibrantly via quirky drawings. Blasted them so that they are loud enough to scream out about the nature of what and how the client does. The Association of Accredited Advertising Agents Malaysia.

*At the same time, make people happy and try to be happy making them happy.

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Shakti at PWTC

June 12th, 2007

Yup, John Mclaughlin will be in town performing along with his Indian Classical Band, Shakti, tomorrow night at 8pm, Putra World Trade Centre, PWTC. I thought that he will be bringing the 4th Dimension into town, looks like he did likewise.

The details are available on the IndiaBeat3 website. This one will be interesting.

Posted in Jazz, Music, Musicians, People | No Comments »

Smoke-free London, 1 July 2007

June 7th, 2007

On March 23rd, a regulation was laid before the Parliament with the reason to make London smoke free. The Regulation will come into force at July 1 2007. There is even a smoke free sign regulation! The NHS reports about a survey of 1,084 businesses in England and 1,726 members of the public showed that 74 percent of the overall population support the legislation with results as below:

* 65 percent of the population say that the legislation will not affect how often they go to the pub
* 15 percent say they will go the pub more often
* 75 percent believe that going smoke-free will have a positive effect on health.

Countries such a Bhutan, Cuba, Ireland, Italy, New Zealand and Malta have done so and now, England on the list. Various communities are supporting this and guides after guides have been coming in all over on how to stop smoking, how to react about it, etc. You will be fined £50 for smoking in no smoking premises. Otherways, you will be fined £200 for failing to display a non-smoking sign and an ultimate amount of £2500 on failing to prevent smoking in a smoke-free place.

Seems like the government is playing its part in contributing to the health for the society. I’m happy for that and I certainly do want to do a comparison with our local ‘Tak Nak‘ Campaign. It’s not that the after-effects of smoking should be shown to battle the initiatives of smoking or maybe Franklin Gothic or Gill Sans doesn’t serve well as a large display type or something fishy is going on there. The results of the campaign can be summed up here. I certainly do support anti-smoking campaigns. Just a little confused on how to react towards it sometimes, as a non-smoker trying to support the campaign.

People know the dangers of smoking. People know lung cancer has no cure. Asking my friend who smokes about why he does so, he answered me this:

“Just addicted to it. Started a long time ago.”

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Olympics 2012

June 4th, 2007

Yesterday, the logo for the 2012 Olympic Games was revealed to the public. Forgive me but I’m having problems trying to appreciate it. A few quotes taken from BBC sports website:

“This is the vision at the very heart of our brand,” said London 2012 organising committee chairman Seb Coe.

“It’s not a logo, it’s a brand that will take us forward for the next five years,” he told BBC Five Live.

International Olympic Committee President Jacques Rogge said: “This is a truly innovative brand logo that graphically captures the essence of the London 2012 Olympic Games – namely to inspire young people around the world through sport and the Olympic values.

(From creative match) The brief reads:

“An emblem that represented the four key ‘brand pillars’ of access, participation, stimulation and inspiration, culminating in the brand vision of ‘Everyone’s Games’.”

I’m really having an internal struggle to appreciate this. I’m sorry, I’m not being sarcastic. This identity is done by Wolff Ollins and I have a vast amount of respect to any work that he has done and will do. A little research suggests that the organisers are targeting at young people to get involved. Joining what? The games itself? Everyone’s games? You can watch the brand video here.

But again, building an identity sorely upon the foundations of the logo is not the case in the big picture. The Olympics have been around and the world turns its eyes at it. I’m sure that the whole promotional and marketing team for the games, has have a set of expected influences on the decision of making the games a success. It would be sad if the logo alone has to to the job right? Arguments and comments have been pouring in worldwide about this one. But will they stand the test of time? Or will the brand prove them all wrong? Otl Aicher’s pictogram designs for the 1972 Munich Olympics impressed us until today. Style will evolve and change. Maybe, this architecture will be the next ‘logo-trend’ for the coming years. A little showcase of Olympic logo’s are available here on Wiki. Also, some logo’s that could have been chosen here.

You can sign a petition against it if you want…

The numbers 2012 broken down to form the logo well, in my personal opinion, looks like the swastika, distorted. But I like that fact. Yeah, it actually happens to be pretty dynamic as well. At a certain angle, it looks like some dude doing a “snake head hand signal” with his right leg up facing left.

I would consider this identity and logo a huge success if I’m motivated to do some exercises with it’s influence around. I don’t care if it’s ugly or not. I am going to learn and observe from the development of this identity until 2012. That’s what I want to get out of this case study.

Shocked, yes. Excited, I don’t know. Impressed, maybe in the future (Do not judge a book by its cover, at least until you have finish reading it). Curious, absolutely!

On the ligher note, why some greek influences on the choice of typeface? I thought Mr Eric Gill will rule the world this time..